FASHION INTERACTION
CAN AUTOGENERATE THE
NEXT SEASON'S
COLLECTION TODAY

As a collective, Superframe
works in series. Series
are development processes
without a defined final ending.
With Series 1, we have
harnessed this principle to
present and refine a fashion
collection.

From the very beginning, the interactivity of the fashion film was the central element and the launch point of the project.
In front of full-height LED screens or using a web browser, the observer can manipulate the prepopulated X and Y
axes with body or finger motions. Ewelina Guzik's performance was edited with hard jump cuts and processed into random raw
footage for the interaction phases. Individual fashion loops can be created in the record mode. Conversely, stops generate
fascinating freeze frames. The resulting patterns are used as print templates for the coming collection and also for print
advertising. Thus, technology generates a tool that controls creativity. The story does not have to be explained. The story
tells itself.

Series 1/a - Interactive Movie 1
Move in and out

Series 1/b - Interactive Movie 2
Change colors

Series 1/c - Interactive Movie 3
Touch all frames

Series 1/d - Image Flow
Editorial idea